Check your website Cookies compliance

Axeptio x Hotjar by Contentsquare: Ensure your Cookies Compliance

Cookies Banner is the very first interaction visitors have with your site and it’s the first step in compliant, trustworthy data collection.

With Axeptio’s consent banner ensuring CCPA, GDPR, Law 25, Pipeda, nFADP, and ePrivacy compliance, and Hotjar by Contentsquare delivering powerful behavioral insights, you can start your analysis on a solid, lawful foundation.

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Non‑Compliance Can Limit Your Global Reach

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167 Laws, 83% of the World Protected

  • 167 countries and territories have adopted comprehensive data privacy laws.
  • These laws cover cookies, trackers, and personal data collection.
  • 83% of the world’s population now lives in jurisdictions with such protections.
    Source: IAPP

50+ Countries Say ‘No Consent, No Cookies’

  • Around 50 jurisdictions require opt‑in consent for non‑essential cookies.
  • Examples: European Union, United Kingdom, Canada, Brazil, Japan.
  • Non-compliance fines reach up to 4% of global turnover.

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Hotjar by ContentSquare × Axeptio:
Make sure you collect proper user consent for your Hotjar tag

A simple, no-code platform that empowers businesses to easily collect, manage,
and safeguard user consent—ensuring compliance without the need for technical expertise.

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It all starts with your Cookie Banner

Axeptio transforms consent into a branded, immersive experience.

  • Customize every detail of your CMP: visuals, videos, drop shadows, display positions, logos, typography, texts, colors, and buttons
  • Leverage advanced consent analytics and A/B testing to monitor and optimize performance
  • Martech-ready: mobile SDK, vendor management (1,500+ pre-integrated), and the lightest CMP on the market
  • Google-certified CMP partner

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Protect your web performance

The lightest Consent Mangement Platform on the market: 

  • The hotjar vendor integration into the Axeptio cookie banner is lightweight
  • optimized for your web performance, the scripts only loads after consent.
  • Engineered for Core Web Vitals and optimized to protect your SEO performance.
 
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More consent, more data, stronger insight

Expend your consented audience by optimizing your cookie bannner, with the three core rate:

  • interaction rate: how many users engage with the CMP,
  • consent rate: share of consenting users among those who interacted,
  • and opt-in rate: share of consenting users across your full audience.
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Understand your users better with Hotjar by Contentsquare

  • See what users do with heatmaps and recordings.
  • Boost conversions by spotting and fixing friction points.
  • Hear your users through surveys and feedback widgets.
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Make Websites Compliant With Worldwide Privacy Regulations

Capture d’écran 2025-09-17 à 16.30.50
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How to enable the Axeptio integration

  1. If you do not have an Axeptio account yet, sign up to Axeptio and create your Axeptio consent cookie banner. You can find all information on how to proceed here on Axeptio Help Center.

  2. The Contentsquare-Hotjar vendor needs to be installed on your site or on your tag manager.

  3. Activate Contentsquare-Hotjar in your Axeptio widget.
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They talk about it better than we do.

The collaboration between the Paris Opera and Axeptio was a success, demonstrating that personalization and creativity can enhance user engagement and cookie acceptance rates. This case study highlights Axeptio's commitment to providing tailored solutions that respect both users and regulatory requirements.

Siham Lakhloufi  -  Digital Project Manager, Paris Opera

15%

Increase in Consent Rates

84%

Consent Rates

Opera de Paris Cookie banner
After implementing Google Consent Mode v2, and thanks to a new, more transparent and personalized approach, our consent rate climbed to 72%.

Jade Logier Fillipi  -  Webmarketing Manager, Gites de France® Corsica

72%

Consent Rates

+12%

Increase in Consent Rates since the Implementation of Consent Mode v2

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Maximising CMP interaction is a key lever in our digital strategy. We can provide more relevant product recommendations and effectively activate retargeting by increasing the volume of opt-ins. In this way, we can support our visitors throughout their customer journey and provide them with a truly personalised experience.

Guillaume Bouquin  -  Head of E-commerce, Speedway

79%

Interaction Rates

15%

Increase in Interaction Rates

CMP-Speedway-FR
We are more than satisfied with our collaboration with Axeptio, which has gone above and beyond to help us achieve our goal and meet the challenge of legal compliance while ensuring a good consent rate. All of this was made possible through tailor-made, intuitive, and quickly implementable solutions.

Alexandra Zhu  -  Digital Marketing Manager, Veepee Switzerland

86%

Consent Rates

385,000

Consents Collected

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The migration from one CMP to another went smoothly and quickly thanks to the responsiveness of the Axeptio teams, without any negative impact on website monetization, especially since web performance is smoother with the use of the new CMP.

Franck Fyleyssant  -  Head of Digital Advertising Development, Sogemedia.

+30%

Increase in Interaction Rates

+27%

Increase in Opt-in Rates

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First-id retargeting campaign via Axeptio allowed us to test a technology tailored to new advertising targeting challenges and measure its true impact. The initial results are promising and pave the way for new collaboration opportunities.

Solene De La Serre  -  Traffic Manager, Jacadi

+43%

Increase in Conversion Rates with the First-ID Campaign

60%

Drop in Bounces Rates Compared to Traditional Retargeting

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By combining two levers — traffic acquisition and CMP optimization — we were able to collect enough compliant data to make informed decisions about our conversion funnel.

Lana Nassar  -  Digital Marketing Manager, Sofidy

+32%

Interaction Rates

+27%

Opt-in Rates

CMP-Sofidy-FR
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Two Consent Management
Platforms

Both are compatible with GDPR, CCPA, Law 25 and certified by Google.

axeptio-brands
Axeptio

For brands

Are you operating an e-commerce business or an SMB? Are you a retail chain, a DNVB, a sports organization, a leader of travel, mobility, finance...?

Learn more
The CMP offering the best User Experience

  • Conversational UI with full personalization
  • An intuitive consent banner builder
  • The most powerful vendor and tracker scanner
  • Fostering brand image and retention
  • Google-certified CMP (Consent Mode v2)
  • Microsoft UET Consent Mode
Axeptio

For brands

Learn more
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Axeptio

For publishers

Are you a news publisher, a media group or an entertainment company with a strong focus on the Advertising business model?

Learn more
The CMP dedicated to Revenue Optimization
  • Compliant with TCF 
  • Certified by IAB Europe
  • Certified by IAB Canada
  • Putting trust at the heart of the AdTech ecosystem
  • Scan and categorize vendors and trackers effortlessly
Axeptio

For publishers

Learn more

No experience should ever be boring, not even giving consent

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