White Paper

How FIBA Achieved 90%+ Consent Rates and +10pt Opt-In Growth with Axeptio

With a global community of over three billion fans, FIBA faces a complex digital challenge: delivering performance, user experience, and privacy compliance across an ever-expanding ecosystem of websites and mobile apps. By migrating to Axeptio, the International Basketball Federation deployed tailored Consent Management Platforms (CMPs) for its media and event websites, institutional platforms, and mobile applications, integrating Google’s Consent Mode v2 and the IAB Europe Transparency & Consent Framework (TCF v2.2).

CMP-Fiba-EN

Learn how to turn a compliance project into a powerful driver of engagement, performance, and brand trust.

What you’ll find inside this white paper:

  • The challenges of a global organization navigating multiple privacy frameworks and standards (GDPR, CCPA, TCF…)
  • A method for deploying several CMPs adapted to distinct environments: media and event websites, institutional platforms, and mobile apps
  • The strategic role of Google Consent Mode v2 in ensuring analytics reliability
  • How design and customization strengthen brand consistency
  • How FIBA now measures consent performance and its impact on audience engagement

Download the white paper to learn how FIBA turned consent management into a driver of trust, audience growth, and marketing performance.

 

 

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