Sales & Black Friday 2026: A Practical Look at How Six E-commerce Brands Approach Consent

In e-commerce, peak commercial moments (Sales periods, Black Friday, French Days and more) concentrate a large share of acquisition and conversion pressure — and much of what matters happens before the purchase.

This white paper, co-authored by Axeptio and Agence123, analyzes six practical case studies of consent strategies. You will see how consent supports the customer journey and brand image, improves conversion and attribution, and helps teams manage their campaigns with more reliable data.

What you’ll find in this white paper :

• Why consent data has become a marketing asset
• How consent impacts tracking, attribution and data modelling (including Google Consent Mode v2) and the campaign optimization that follows
• Six cookie banner and consent wall strategies, adapted to different sectors, e-commerce journeys and conversion goals
• How to prepare your CMP ahead of traffic peaks to maximise opt-in without degrading the user experience
• A look ahead to 2026

Download the white paper and turn your cookie banner into a lever for performance and brand perception.